A model of tourism destination brand equity

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مقاله انگلیسی گردشگری The Relationship Between Destination Cues of Asian Countries and Korean Tourist Images

19 صفحه فرمت pdf by Ki-Han Chung, Professor, Department of Business Administration,Gyeongsang National University in Korea, and Jae-Ik Shin, Instructor, Departmentof Business Administration, Gyeongsang National University inKoreaAbstractThe tourism industry is experiencing a tremendous growth with an everincreasingpressure from a variety of types of competition. The change oftourism market in Asia and the ever-increasing competitive nature of thetourism industry require tourist destinations to d ...